The Leafy Cauldron

Fun and Fresh Food

Why I’m Breaking Up With Foodgawker

July 17, 2014 by theleafycauldron

This is going to be a very short, non-recipe post. I’m not in the habit of talking about negative things here at The Leafy Cauldron, but I want to make sure it’s very clear for bloggers who are just starting out – Foodgawker is entirely biased and don’t let their quick defensive jump to near-belligerence make you think any different.

Huge food bloggers will stay the top of the page for sometimes up to twelve hours. All kinds of beautiful photos I’ve taken have been rejected for a variety of reasons – none of which are helpful or, usually even true. One time a picture was rejected for being too manipulated and it was nothing but all natural daylight? As for the vegan aspect, is it any wonder their Facebook page likes something called “Use Real Butter”?

Anyhow, the point is, I’m doing something here that I pour my heart into every single day and Foodgawker (for what piddly traffic they generate) make me fall into a pit of self-hatred and self-doubt that is so unnecessary and unwarranted. I’m cultivating a warm, inviting food blog that strives to photograph food is a way that shows a deep understanding of the finished product and that hopes to show you the textures you’re trying to achieve. I can’t do that and continue to try to court a monopolistic food aggregation site that doesn’t seem to understand food at all.

Filed Under: Uncategorized Tagged With: foodgawker, not food, not recipe

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About

We here at The Leafy Cauldron believe food should be life affirming. We can do better! Started in 2011 as passion project to share a love of Harry Potter and vegan food, we've now branched out to focus on fun, fresh and innovative recipes that also happen to be allergy-friendly with zero compromise when it comes to taste and texture.

Dissatisfied with some common attitudes in vegan cooking, we decided to start a log of our own kitchen adventures. You’ll find fun and fresh recipes here presented in a to-the-point fashion. I promise to never, ever use the words “real food”.

If you're dealing with allergies and you're hoping to find a familiar recipe, let us know on Facebook and we'll try to help you out!

All cartoon artwork you see on the blog is made by the immensely talented Helen Bee Illustration!

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